The opening of the first Izzyy store precedes expansion plans. (Credit: Photo provided by the establishment)
At just 21 and 23 years old, Isabelle and Alexandra Sayegh have opened the first Izzyy store in Tabaris, the cookie brand that has become a national phenomenon since 2023.The 25-square-meter shop has been attracting a constant crowd since September 2025.The adventure began in 2020. Isabelle, 15 at the time, made a splash with her biscotti. "We started very young, truly in our home kitchen," says Alexandra."Isabelle developed the recipes, always innovating, and I worked on the ideas, vision, administration and marketing." Don't miss this recipe Andrea Boueiz's chocolate chestnut cake The duo then moved into B2B: restaurants, collaborations, production for other brands... Their growth happened naturally, until they started supplying Middle East Airlines in 2022. In 2023, their cookies went viral on social media.The...
At just 21 and 23 years old, Isabelle and Alexandra Sayegh have opened the first Izzyy store in Tabaris, the cookie brand that has become a national phenomenon since 2023.The 25-square-meter shop has been attracting a constant crowd since September 2025.The adventure began in 2020. Isabelle, 15 at the time, made a splash with her biscotti. "We started very young, truly in our home...
