Ghida Ladki from Ghida’s Kitchen, a hit on social media. Photo provided by the chef.
A mobile phone, a black T-shirt, hair simply tied back, no makeup, and pickled radishes. When Ghida Ladki shot this video in September 2025, she was ready to give it all up. After nearly 10 years of creating content, she could no longer see a way forward. That evening, however, she recorded a recipe without a sophisticated camera, microphone, or special lighting. "I just put down my phone and said: Hi, I'm making pickled radishes." The video reached three million views. "It changed my life," she says.With more than 102,000 Instagram followers, the success of Ghida's Kitchen may seem meteoric. But Ladki wants to put that success into perspective: "Everyone sees the tree, the fruit. But no one sees the roots underneath, growing and doing most of the work in the dark."From Beirut to London, learning to...
A mobile phone, a black T-shirt, hair simply tied back, no makeup, and pickled radishes. When Ghida Ladki shot this video in September 2025, she was ready to give it all up. After nearly 10 years of creating content, she could no longer see a way forward. That evening, however, she recorded a recipe without a sophisticated camera, microphone, or special lighting. "I just put down my phone...
