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With 'The Call of the Open Sea,' Hermès uses travel as a creative compass

The French house of artisanal excellence unveiled its 2026 creative theme, "The Call of the Open Sea," in Toulouse with a shamanic performance at the Garonne Theater and a tribute to travel along the Canal du Midi.

With 'The Call of the Open Sea,' Hermès uses travel as a creative compass

Hermès Artistic Director Pierre-Alexis Dumas aboard a boat on the Canal du Midi during the annual theme event on July 15, 2026. (Credit: Hermès)

Toulouse, the "Pink City," does not simply bask in the glow of its rosy brick facades. Everything about it invites travel, beginning with its aerospace heritage. Antoine de Saint-Exupéry was recruited there by Aéropostale as an airline pilot in 1926, and the Grand Balcon Hotel still preserves his room as it was, while his bronze statue watches over the old town from the first-floor terrace.Crossed by the Canal du Midi — a UNESCO World Heritage Site linking the Mediterranean to the Atlantic — Toulouse is also, with the Basilica of Saint-Sernin, a major stop on the pilgrimage routes to Santiago de Compostela. All of this made the city a fitting backdrop for "The Call of the Open Sea," the theme under which Hermès invited its artisans and creators to work for 2026. À la mode Fashion house Rabanne anoints new heir to...
Toulouse, the "Pink City," does not simply bask in the glow of its rosy brick facades. Everything about it invites travel, beginning with its aerospace heritage. Antoine de Saint-Exupéry was recruited there by Aéropostale as an airline pilot in 1926, and the Grand Balcon Hotel still preserves his room as it was, while his bronze statue watches over the old town from the first-floor terrace.Crossed by the Canal du Midi — a UNESCO World Heritage Site linking the Mediterranean to the Atlantic — Toulouse is also, with the Basilica of Saint-Sernin, a major stop on the pilgrimage routes to Santiago de Compostela. All of this made the city a fitting backdrop for "The Call of the Open Sea," the theme under which Hermès invited its artisans and creators to work for 2026. À la mode Fashion house Rabanne anoints new...
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