Annie Leibovitz gives Moncler’s down jackets a new dimension
The brand, whose down jackets Annie Leibovitz once photographed against landscapes evoking Nordic legends, is now welcoming her back to its flagship store on Fifth Avenue — the largest in the world — for a conversation rather than a campaign.
Fashion has lately been shifting towards the world of ideas. More specifically, it is becoming increasingly intellectual, seeking to win over a new generation of consumers by offering them not just clothing but also a more cerebral image. After working with star photographer Annie Leibovitz on its campaigns from 2014 to 2017, Moncler, once an outfitter and now a luxury powerhouse, invited the celebrated photographer to a gathering at its vast store at 767 Fifth Avenue in New York.Born in Connecticut in 1949, Leibovitz cut her teeth at Rolling Stone, where she photographed rock icons up close and without deference, before moving on to Vanity Fair and Vogue, where she brought the same intimacy to the worlds of power and elegance. Her subjects become part of a narrative she carefully constructs in advance, with the patience of a film...
Fashion has lately been shifting towards the world of ideas. More specifically, it is becoming increasingly intellectual, seeking to win over a new generation of consumers by offering them not just clothing but also a more cerebral image. After working with star photographer Annie Leibovitz on its campaigns from 2014 to 2017, Moncler, once an outfitter and now a luxury powerhouse, invited the celebrated photographer to a gathering at its vast store at 767 Fifth Avenue in New York.Born in Connecticut in 1949, Leibovitz cut her teeth at Rolling Stone, where she photographed rock icons up close and without deference, before moving on to Vanity Fair and Vogue, where she brought the same intimacy to the worlds of power and elegance. Her subjects become part of a narrative she carefully constructs in advance, with the patience of a film...
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