Screenshot of one of the advertisements released by Make Lebanon Great Again (MLGA), generated by artificial intelligence and featuring the Lebanese president Joseph Aoun.
If you’re in Lebanon and use YouTube, TikTok or other social media platforms, you’ve seen these ads. The MLGANOW channel, which stands for “Make Lebanon Great Again” and echoes U.S. President Donald Trump’s “Make America Great Again” slogan, broadcasts short videos generated by artificial intelligence (AI). They feature a number of Lebanese political figures, including President Joseph Aoun, Prime Minister Nawaf Salam, and the former and current Hezbollah secretaries-general, Hassan Nasrallah and Naim Qassem.One of the videos features, for instance, Aoun taking up the slogan “labbeika” (at your command) — originally chanted by Hezbollah’s supporters in honor of the party’s leader — but replaces the name of the secretary-general with Lebanon.Most of these videos thus advocate for state-building in the country while also mocking Hezbollah,...
If you’re in Lebanon and use YouTube, TikTok or other social media platforms, you’ve seen these ads. The MLGANOW channel, which stands for “Make Lebanon Great Again” and echoes U.S. President Donald Trump’s “Make America Great Again” slogan, broadcasts short videos generated by artificial intelligence (AI). They feature a number of Lebanese political figures, including President Joseph Aoun, Prime Minister Nawaf Salam, and the former and current Hezbollah secretaries-general, Hassan Nasrallah and Naim Qassem.One of the videos features, for instance, Aoun taking up the slogan “labbeika” (at your command) — originally chanted by Hezbollah’s supporters in honor of the party’s leader — but replaces the name of the secretary-general with Lebanon.Most of these videos thus advocate for state-building in the country...
