A mother and her son in front of a shampoo aisle at a supermarket in Lebanon. (Archive photo courtesy of the Fattal Group)
When Lebanese consumers brush their teeth in the morning, their toothpaste may well have come through Fattal. The same goes for the liquid soap in their shower, the snacks their children take to school, the products they use to clean their homes, the perfume they buy, the medicines in their bathroom cabinet, and even the vodka or gin they pour at the end of the day. Fattal is a name known across Lebanon — present in countless everyday purchases, even if it often remains invisible behind the brands that fill Lebanese homes.“We are ambassadors for the brands we represent,” said Marie-Noëlle Fattal, the group’s communications director. “Within the company, there is a deep attachment to these brands and their history, from the general manager down to the employee placing them on the shelves.”In Lebanon, one businessman said, six major...
When Lebanese consumers brush their teeth in the morning, their toothpaste may well have come through Fattal. The same goes for the liquid soap in their shower, the snacks their children take to school, the products they use to clean their homes, the perfume they buy, the medicines in their bathroom cabinet, and even the vodka or gin they pour at the end of the day. Fattal is a name known across Lebanon — present in countless everyday purchases, even if it often remains invisible behind the brands that fill Lebanese homes.“We are ambassadors for the brands we represent,” said Marie-Noëlle Fattal, the group’s communications director. “Within the company, there is a deep attachment to these brands and their history, from the general manager down to the employee placing them on the shelves.”In Lebanon, one businessman said, six...
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