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ENTREPRENEURSHIP

Founded by a Lebanese, the start-up Impersonas adds the ethics to AI video content creation

Winner of the AUB President’s Innovation Challenge, Nour Hassoun, founder of this company, is already seeking to raise funds in the United States.

Founded by a Lebanese, the start-up Impersonas adds the ethics to AI video content creation

Nour Hassoun, founder and director of the Lebanese start-up Impersonas. (Photo provided by Nour Hassoun)

After winning the American University of Beirut (AUB) President’s Innovation Challenge on Dec. 9, Nour Hassoun, founder of Lebanese start-up Impersonas, is preparing to fly to the U.S. Silicon Valley tech hub of California. His goal is clear: to present his platform to investors and carve out a place in a world where image culture meets technology development.This is a highly symbolic move for the CEO of this platform, whose technology, based on artificial intelligence (AI), aims to optimize the use of individuals’ images — with their consent. Another Lebanese makes waves in the US Inspired by a longing for home, a clothing brand that helps heal the pain of exile Impersonas specializes in creating, storing, and protecting digital avatars for those who want them (brands, artists, actors, influencers, and more). These avatars are...
After winning the American University of Beirut (AUB) President’s Innovation Challenge on Dec. 9, Nour Hassoun, founder of Lebanese start-up Impersonas, is preparing to fly to the U.S. Silicon Valley tech hub of California. His goal is clear: to present his platform to investors and carve out a place in a world where image culture meets technology development.This is a highly symbolic move for the CEO of this platform, whose technology, based on artificial intelligence (AI), aims to optimize the use of individuals’ images — with their consent. Another Lebanese makes waves in the US Inspired by a longing for home, a clothing brand that helps heal the pain of exile Impersonas specializes in creating, storing, and protecting digital avatars for those who want them (brands, artists, actors, influencers, and more). These avatars...
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