A woman rummaging through a second-hand clothing store. (Illustrative photo João Sousa/L'Orient Today)
Declining purchasing power, an unstable security situation, the papal visit, and even unusually mild weather: for many Lebanese retailers, Black Friday 2025 fell short of expectations. For this annual period in late November usually marked by massive sales — an imported tradition from North America, launching the year-end shopping season — "retailers had spent more money on their marketing campaigns than last year," notes Sami Kotob, CEO and partner at HiCart, an online sales platform. In the air Low-cost airlines are increasingly interested in Lebanon Black Friday 2024 coincided with the start of the cease-fire between Hezbollah and Israel, but this time, merchants had more time to prepare. Paradoxically, however, this shift had a negative effect on consumers' willingness to spend, according to a retailer who wished...
Declining purchasing power, an unstable security situation, the papal visit, and even unusually mild weather: for many Lebanese retailers, Black Friday 2025 fell short of expectations. For this annual period in late November usually marked by massive sales — an imported tradition from North America, launching the year-end shopping season — "retailers had spent more money on their marketing campaigns than last year," notes Sami Kotob, CEO and partner at HiCart, an online sales platform. In the air Low-cost airlines are increasingly interested in Lebanon Black Friday 2024 coincided with the start of the cease-fire between Hezbollah and Israel, but this time, merchants had more time to prepare. Paradoxically, however, this shift had a negative effect on consumers' willingness to spend, according to a retailer who...
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