Jad Rahmeh, the director who surprised Gucci with his Sporting images
He always knew he wanted to be a director. With his latest gem for "Dazed MENA," Jad Rahmeh is establishing himself today as a rising figure in the seventh art in Beirut and internationally.
Barely through the door of a café in Ashrafieh, he asked to move some misplaced chairs. "They'll be more discreet in the corner of the room." For him, it was obvious: even when chatting over a cup of coffee, visual harmony mattered. This mantra was just as visible in his very minimalistic and neat style — even down to a few gray hairs.This attention to detail, a reflection of his gaze and his talent, was attracting more and more attention in the artistic and visual world. His latest production has been buzzing online: a daring video clip, imagined to accompany the summer cover of Dazed MENA. With his camera, he stageg Gucci in an unexpected setting at the client's request — the legendary Sporting Club of Beirut.Yet, the director's career started long before, with commercials and music videos for artists with...
Barely through the door of a café in Ashrafieh, he asked to move some misplaced chairs. "They'll be more discreet in the corner of the room." For him, it was obvious: even when chatting over a cup of coffee, visual harmony mattered. This mantra was just as visible in his very minimalistic and neat style — even down to a few gray hairs.This attention to detail, a reflection of his gaze and his talent, was attracting more and more attention in the artistic and visual world. His latest production has been buzzing online: a daring video clip, imagined to accompany the summer cover of Dazed MENA. With his camera, he stageg Gucci in an unexpected setting at the client's request — the legendary Sporting Club of Beirut.Yet, the director's career started long before, with commercials and music videos for artists with...
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