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Angel by Thierry Mugler: The story of a perfume

At a time when perfume sales are reaching record levels, here is a short summer series on the historic fragrances of an industry that is far from finished. Angel by Thierry Mugler, launched in 1992, is the first in a long line of gourmand perfumes.

Angel by Thierry Mugler: The story of a perfume

Angel by Thierry Mugler, launched in 1992. (Credit: Photo taken from the official Thierry Mugler website)

You could almost eat it... and someone might want to eat you if you wear it! One of the first men to try it once recalled being followed down the street by a passerby whispering, “Cake, cake!” Strange, almost Proustian — but that is precisely the effect of Angel, the intoxicating fragrance that became addictive from the moment it entered the perfume world in 1992.Before Angel, perfumery was familiar with sporty, hesperidic scents; green, grassy and citrusy fragrances; romantic and sensual florals; mossy chypres; intellectual leathers; warm, masculine woods; and, of course, comforting vanilla perfumes.Angel’s revolution was the introduction of a note that broke every rule, created by perfumer Olivier Cresp: ethyl maltol, an artificial flavoring compound used in confectionery. Depending on the wearer’s perception, this molecule evokes...
You could almost eat it... and someone might want to eat you if you wear it! One of the first men to try it once recalled being followed down the street by a passerby whispering, “Cake, cake!” Strange, almost Proustian — but that is precisely the effect of Angel, the intoxicating fragrance that became addictive from the moment it entered the perfume world in 1992.Before Angel, perfumery was familiar with sporty, hesperidic scents; green, grassy and citrusy fragrances; romantic and sensual florals; mossy chypres; intellectual leathers; warm, masculine woods; and, of course, comforting vanilla perfumes.Angel’s revolution was the introduction of a note that broke every rule, created by perfumer Olivier Cresp: ethyl maltol, an artificial flavoring compound used in confectionery. Depending on the wearer’s perception, this molecule...
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