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Is it futile to talk about fashion in times of war?

Paris Fashion Week is beginning at a time when the movement of goods and raw materials seems compromised and the prices of food and energy are skyrocketing.

Is it futile to talk about fashion in times of war?

View of the Mall of the Emirates, one of the largest shopping centers in Dubai and the UAE. (Credit: Creative Commons)

Anyone in the fashion industry knows this unspoken rule: never discuss controversial topics.Fashion and luxury seem to insist on showing their audience a world of celebrations, games, easy money, dreamy settings, and carefree lives. Illness and war simply don’t exist in fashion’s vocabulary. When major crises occur—as we saw during the Covid pandemic—the industry struggles to respond, often producing messaging so out of touch it borders on the absurd.Instead of continuing to promote brands, Gulf-based influencers recently shifted their focus. After Milan Fashion Week ended on March 2, they began posting videos highlighting the resilience and preparedness of the United Arab Emirates and its THAAD anti-missile system. The UAE — an important market and showcase for global luxury — has faced unprecedented bombings since the outbreak of war...
Anyone in the fashion industry knows this unspoken rule: never discuss controversial topics.Fashion and luxury seem to insist on showing their audience a world of celebrations, games, easy money, dreamy settings, and carefree lives. Illness and war simply don’t exist in fashion’s vocabulary. When major crises occur—as we saw during the Covid pandemic—the industry struggles to respond, often producing messaging so out of touch it borders on the absurd.Instead of continuing to promote brands, Gulf-based influencers recently shifted their focus. After Milan Fashion Week ended on March 2, they began posting videos highlighting the resilience and preparedness of the United Arab Emirates and its THAAD anti-missile system. The UAE — an important market and showcase for global luxury — has faced unprecedented bombings since the...
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