Sweatshirts loaded with messages. (Credit: Hussein Hayek)
In Lebanon, shopkeepers greet customers with a familiar phrase: “mahal mahalak,” meaning “the place is yours.” It’s a sentence offered casually, often without ceremony, yet heavy with meaning. Hussein Hayek carried that invitation further — first as a name for his business, "The Place Is Yours," then as a direction and eventually as a clothing brand. More initiatives from the South Zefta Art House: An abode that winds art into everyday life in the South “The Place Is Yours” emerged not as a slogan, but as a quiet assertion: that what is made, worn and passed along can remain tied to its origins.That belief doesn’t declare itself. It reveals itself gradually, through decisions — where work happens, how materials move, who is involved and what is deliberately avoided. Hussein Ahmad Hayek behind the project "The Place...
In Lebanon, shopkeepers greet customers with a familiar phrase: “mahal mahalak,” meaning “the place is yours.” It’s a sentence offered casually, often without ceremony, yet heavy with meaning. Hussein Hayek carried that invitation further — first as a name for his business, "The Place Is Yours," then as a direction and eventually as a clothing brand. More initiatives from the South Zefta Art House: An abode that winds art into everyday life in the South “The Place Is Yours” emerged not as a slogan, but as a quiet assertion: that what is made, worn and passed along can remain tied to its origins.That belief doesn’t declare itself. It reveals itself gradually, through decisions — where work happens, how materials move, who is involved and what is deliberately avoided. Hussein Ahmad Hayek behind the...
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