Young Lebanese brand '&i': For everything the day has in store for you

"Have you ever stood in front of a closet full of clothes and wondered what you were going to wear today? This was my daily dilemma until I decided to rewrite the rules," says Shirine Yacoub, founder of &i, right off the bat.When she started her management studies at the London School of Economics, Yacoub was already eyeing the fashion industry. Between financial analysis assignments in the restaurant sector, an internship at Trispan LLP in private equity, and founding a club, the Lebanese Society, to introduce her fellow university students to Lebanese culture, she dreamed of working in the administration of a major luxury brand, evaluating markets and creating desire worldwide. That persistent thought began to take over, becoming a priority. Her bond with her mother, Joumana, through walks in nature and physical culture,...