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Economy

Lebanon’s advertising industry mirrors the ups and downs of a stormy economy

The sector experienced a 74 percent drop in revenue between 2018 and 2023.

Lebanon’s advertising industry mirrors the ups and downs of a stormy economy

Billboard of an ad for Lebanese Restaurant Roadster on a building in Antelias. (Credit: Stephanie Bechara)

BEIRUT – During the early 2000s, Lebanon's advertising market was flourishing. Ads were woven into the fabric of Lebanese culture and childhood memories, brands poured huge amounts of money into advertising campaigns and billboards lined major roads...
BEIRUT – During the early 2000s, Lebanon's advertising market was flourishing. Ads were woven into the fabric of Lebanese culture and childhood memories, brands poured huge amounts of money into advertising campaigns and billboards lined major roads...