Billboard of an ad for Lebanese Restaurant Roadster on a building in Antelias. (Credit: Stephanie Bechara)
BEIRUT – During the early 2000s, Lebanon's advertising market was flourishing. Ads were woven into the fabric of Lebanese culture and childhood memories, brands poured huge amounts of money into advertising campaigns and billboards lined major roads across the country, becoming an integral part of the landscape. Memorable jingles, particularly those by renowned Lebanese musician and composer Elias Rahbani had for years played on television and radio.For media outlets —TV, radio, and print alike — advertising was a cornerstone, providing a vital source of revenue that ensured their survival for years.But the global winds of change that swept through more than a decade ago did not spare Lebanon’s own market. Years before the 2019 economic crisis, the sector had already been undergoing major transformations amid an era of digital disruption...
BEIRUT – During the early 2000s, Lebanon's advertising market was flourishing. Ads were woven into the fabric of Lebanese culture and childhood memories, brands poured huge amounts of money into advertising campaigns and billboards lined major roads across the country, becoming an integral part of the landscape. Memorable jingles, particularly those by renowned Lebanese musician and composer Elias Rahbani had for years played on television and radio.For media outlets —TV, radio, and print alike — advertising was a cornerstone, providing a vital source of revenue that ensured their survival for years.But the global winds of change that swept through more than a decade ago did not spare Lebanon’s own market. Years before the 2019 economic crisis, the sector had already been undergoing major transformations amid an era of digital...
