From shampoo to dish soap: The Lebanese success story of 'Hello Healthy Days'

Anyone who knows Clara Chammas — or her 20,000 followers on her Instagram account — knows that she is something of a phenomenon. That likely explains why "Hello Healthy Days," the brand of baby, children, and household products that she founded a year and a half ago — formulated without controversial ingredients and made in Lebanon — has generated such enthusiasm. Many were won over by Clara's personality before even purchasing her shampoos or cleaners.Chammas doesn’t fit the stereotype of the perfect "healthy girl,” flawless, wrinkle-free, green smoothie in hand, and preaching to others. On Instagram, she has cultivated an atmosphere with no real strategy: that of a woman who talks about nutrition, children, product ingredients, and toxicity — but who can also laugh at herself, own her love for 15 centimeter heels, a...