Born and raised in Nigeria, Aya Safieddine studied international development at King’s College London. (Credit: Person photographed)
In the face of the scale of the humanitarian crisis in Lebanon, this initiative comes not from a traditional NGO or an international institution, but from the world of fashion. At the heart of the project is Aya Safieddine, founder of the Archif platform, who launched an ambitious campaign on social media to raise $100,000 to help people displaced by war. Her approach: turning purchases into acts of solidarity, by mobilizing designers, brands and influencers for a sale of fashion items with all proceeds going to charity. By Lebanese women Maison des Femmes: Ghada Hatem-Gantzer’s fight against sexual violence "How can we make donating as natural as shopping?" she sums up. "People are often more willing to consume than to make a direct donation. So why not combine the two?"Consuming differently to give...
In the face of the scale of the humanitarian crisis in Lebanon, this initiative comes not from a traditional NGO or an international institution, but from the world of fashion. At the heart of the project is Aya Safieddine, founder of the Archif platform, who launched an ambitious campaign on social media to raise $100,000 to help people displaced by war. Her approach: turning purchases into acts of solidarity, by mobilizing designers, brands and influencers for a sale of fashion items with all proceeds going to charity. By Lebanese women Maison des Femmes: Ghada Hatem-Gantzer’s fight against sexual violence "How can we make donating as natural as shopping?" she sums up. "People are often more willing to consume than to make a direct donation. So why not combine the two?"Consuming differently to give...
