An advertisement from the Lebanese skincare brand Antati. (Photo provided to L’Orient-Le Jour by Antati)
For the past few days, a skincare products brand founded by Lebanese comedian and influencer Toufic Braidi, a.k.a. "Toufiluk," has been at the center of controversy on social media. The reason: a billboard in Achrafieh, among others, featuring Lebanese model Zeinab Fares wearing the hijab. The image seemed to have displeased some internet users, who called for a boycott of the brand, prompting the founder to respond to the campaign.Launched at the beginning of the year, Antati is a skincare products brand that claims to be "clean and inclusive." The criticized billboard was part of the company's very first advertising campaign in this predominantly Christian Beirut neighborhood. The campaign included other banners that also show, among others, an unveiled woman and the brand's creator.A billboard for the...
For the past few days, a skincare products brand founded by Lebanese comedian and influencer Toufic Braidi, a.k.a. "Toufiluk," has been at the center of controversy on social media. The reason: a billboard in Achrafieh, among others, featuring Lebanese model Zeinab Fares wearing the hijab. The image seemed to have displeased some internet users, who called for a boycott of the brand, prompting the founder to respond to the campaign.Launched at the beginning of the year, Antati is a skincare products brand that claims to be "clean and inclusive." The criticized billboard was part of the company's very first advertising campaign in this predominantly Christian Beirut neighborhood. The campaign included other banners that also show, among others, an unveiled woman and the brand's creator.A billboard for the...
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