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In Qatar, a Lebanese duo transforms 250,000 World Cup keychains into public art

The installation "Keys to Memories" recently unveiled in Doha is signed by the Lebanese designers of Studio Boo.

In Qatar, a Lebanese duo transforms 250,000 World Cup keychains into public art

The installation "Keys To Memory" by the Lebanese design studio Boo. Photo courtesy of the owner.

The Lebanese are certainly gaining recognition in Doha’s art scene. After artist Najla al-Zein's stone bench-sculpture series Us, Her, Him was permanently installed in the heart of the museum district, it is now the turn of Lebanese design duo Jo and Amanda Bou Abboud — co-founders of Boo Design Studio — to make a lasting impression on the Qatari capital with a new public art installation.Their piece, Keys to Memories, incorporates 250,000 keychains — specifically, the wooden keychains used during the FIFA World Cup Qatar 2022 in the temporary “Fan Village” accommodations built to address the shortage of affordable hotel rooms. These keychains, collected after the tournament, have been transformed into a sculptural monument that reflects the global energy of the event.Commissioned by Qatar Museums to "keep the spirit of the...
The Lebanese are certainly gaining recognition in Doha’s art scene. After artist Najla al-Zein's stone bench-sculpture series Us, Her, Him was permanently installed in the heart of the museum district, it is now the turn of Lebanese design duo Jo and Amanda Bou Abboud — co-founders of Boo Design Studio — to make a lasting impression on the Qatari capital with a new public art installation.Their piece, Keys to Memories, incorporates 250,000 keychains — specifically, the wooden keychains used during the FIFA World Cup Qatar 2022 in the temporary “Fan Village” accommodations built to address the shortage of affordable hotel rooms. These keychains, collected after the tournament, have been transformed into a sculptural monument that reflects the global energy of the event.Commissioned by Qatar Museums to "keep the spirit...
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