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Israel attempts to win back American public opinion, slipping ever further from its grasp

The Israeli state is investing hundreds of millions of dollars in AI, influencers, and social media, but its efforts have struggled to improve its image among Americans since Oct. 7.

Israel attempts to win back American public opinion, slipping ever further from its grasp

U.S. President Donald Trump and Israeli Prime Minister Benjamin Netanyahu at Trump’s Mar-a-Lago residence in Palm Beach, Florida, on Dec. 29, 2025. (Credit: Jim Watson/AFP)

Since its founding in 1948 (the Palestinian Nakba) Israel has relied on especially strong support in the United States, based both on the strategic alliance between the two countries and a broadly favorable image among American public opinion. Almost three years after Oct. 7, 2023, Israel's genocidal war on Gaza and its joint offensive with the U.S. against Iran, as well as its assaults on other countries in the region, have accelerated an erosion of its image, already substantially present from before especially among young Americans. Read more In numbers: Public opinion in Arab world grows hostile towards Israel Israeli officials themselves no longer hide their concern. Prime Minister Benjamin Netanyahu called the battle for Western public opinion Israel's "eighth front," emphasizing particularly young Americans...
Since its founding in 1948 (the Palestinian Nakba) Israel has relied on especially strong support in the United States, based both on the strategic alliance between the two countries and a broadly favorable image among American public opinion. Almost three years after Oct. 7, 2023, Israel's genocidal war on Gaza and its joint offensive with the U.S. against Iran, as well as its assaults on other countries in the region, have accelerated an erosion of its image, already substantially present from before especially among young Americans. Read more In numbers: Public opinion in Arab world grows hostile towards Israel Israeli officials themselves no longer hide their concern. Prime Minister Benjamin Netanyahu called the battle for Western public opinion Israel's "eighth front," emphasizing particularly young...
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