From global consumption to local farmers' markets: Jean Charles Khairallah's new life chapter
Once director of purchasing at Auchan and then Carrefour, Jean Charles Khairallah has chosen to return to basics, now dedicating his expertise to farmers' markets and local communities.
In Beirut, every Sunday, in the courtyard of the Saint-Sauveur school in Badaro, Jean Charles Khairallah organizes a market where producers and customers know each other, exchange, and forge bonds. Once a master of the aggressive workings of mass retail, he now strives to protect small Lebanese producers, enabling them to live off their land. In Jrane, in the hills above Batroun, he grows his own vegetables and raises rabbits. His dream is to multiply these neighborhood markets throughout Lebanon: Tripoli, Saida, Zgharta, and other cities, because Beirut should not centralize everything. In a similar vein Souk El Tayeb moves to the outskirts of Beirut, upgrading with a spacious outdoor area China, a school of patience and excessHis path shifted due to tragedy. In 1986, his older brother Selim, a Red Cross paramedic, was killed under...
In Beirut, every Sunday, in the courtyard of the Saint-Sauveur school in Badaro, Jean Charles Khairallah organizes a market where producers and customers know each other, exchange, and forge bonds. Once a master of the aggressive workings of mass retail, he now strives to protect small Lebanese producers, enabling them to live off their land. In Jrane, in the hills above Batroun, he grows his own vegetables and raises rabbits. His dream is to multiply these neighborhood markets throughout Lebanon: Tripoli, Saida, Zgharta, and other cities, because Beirut should not centralize everything. In a similar vein Souk El Tayeb moves to the outskirts of Beirut, upgrading with a spacious outdoor area China, a school of patience and excessHis path shifted due to tragedy. In 1986, his older brother Selim, a Red Cross paramedic, was killed...
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