Dsquared2, thirty years of the freedom to overdo it

Their fashion was a dream too loud, too sexy, too American for Milan... and yet they eventually won them over. In 1995, Dean and Dan Caten, Canadian twins born in Toronto, launched a brand in their image: Dsquared2 (two times two squared). Three decades later, they are blowing out the candles of their brand in a world that their torn jeans, deconstructed shirts, and sense of showmanship have partly shaped. "Born in Canada, made in Italy," they used to say. It was more than a slogan: a declaration of identity.Freedom and creativity for the two brothers. (Photo from the brand's official website) A flamboyant birth in a world of rigorItalian fashion was in full swing in the 1990s. Versace was still shining with all its gold. Armani embodied muted power. Into this landscape, the arrival of Dean and Dan was like a brightly...