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FASHION

Dsquared2, thirty years of the freedom to overdo it

Joyously irreverent, inclusive before their time, Canadian twins Dan and Dean Caten will continue the celebrations for the 30th anniversary of their brand during the Milan Men's Fashion Week for Spring-Summer 2026.

Dsquared2, thirty years of the freedom to overdo it

The creative duo in an explosion of colors. Photo taken from their Instagram account @dsquared2

Their fashion was a dream too loud, too sexy, too American for Milan... and yet they eventually won them over. In 1995, Dean and Dan Caten, Canadian twins born in Toronto, launched a brand in their image: Dsquared2 (two times two squared). Three decades later, they are blowing out the candles of their brand in a world that their torn jeans, deconstructed shirts, and sense of showmanship have partly shaped. "Born in Canada, made in Italy," they used to say. It was more than a slogan: a declaration of identity.A flamboyant birth in a world of rigorItalian fashion was in full swing in the 1990s. Versace was still shining with all its gold. Armani embodied muted power. Into this landscape, the arrival of Dean and Dan was like a brightly colored cocktail spilled on a white shirt. Their first men's collection, presented in 1995,...
Their fashion was a dream too loud, too sexy, too American for Milan... and yet they eventually won them over. In 1995, Dean and Dan Caten, Canadian twins born in Toronto, launched a brand in their image: Dsquared2 (two times two squared). Three decades later, they are blowing out the candles of their brand in a world that their torn jeans, deconstructed shirts, and sense of showmanship have partly shaped. "Born in Canada, made in Italy," they used to say. It was more than a slogan: a declaration of identity.A flamboyant birth in a world of rigorItalian fashion was in full swing in the 1990s. Versace was still shining with all its gold. Armani embodied muted power. Into this landscape, the arrival of Dean and Dan was like a brightly colored cocktail spilled on a white shirt. Their first men's collection, presented in...
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