The mythical Bonjus pyramid in 2026, which accompanies the story of the Lebanese. (Credit: Jad Abou Jaoudé/ L'Orient-Le Jour)
It’s a little cardboard pyramid, sold for just a few piastres for years, slipped into schoolbags, served at birthday parties, enjoyed with a man'oushe before school or during recess, as familiar to laborers as to the most well-off families. An object so ordinary you hardly even notice it anymore, even though it’s ingrained in Lebanon’s collective memory. Read more A as in Ashta, T as in Teta: The ABCs of Lebanese flavors according to chef Karim Haidar The story of Bonjus is certainly that of a fruit juice with a taste you could pick out from a thousand. But above all, it’s the story of a product that, for more than sixty years, has been a part of everyday life in Lebanon, to the point of becoming a true icon.A stroke of geniusWhen Joe Abou Halka embarked on the Bonjus adventure, he had no idea he was about to create a national...
It’s a little cardboard pyramid, sold for just a few piastres for years, slipped into schoolbags, served at birthday parties, enjoyed with a man'oushe before school or during recess, as familiar to laborers as to the most well-off families. An object so ordinary you hardly even notice it anymore, even though it’s ingrained in Lebanon’s collective memory. Read more A as in Ashta, T as in Teta: The ABCs of Lebanese flavors according to chef Karim Haidar The story of Bonjus is certainly that of a fruit juice with a taste you could pick out from a thousand. But above all, it’s the story of a product that, for more than sixty years, has been a part of everyday life in Lebanon, to the point of becoming a true icon.A stroke of geniusWhen Joe Abou Halka embarked on the Bonjus adventure, he had no idea he was about to create a...
Bonus can now be bought in many countries including at Lebanese grocery stores in the USA. My favorite was always pineapple though I wonder where they obtained supplies of this fruit from because unlike oranges I didn’t think it’s grown locally in the country? Finally - as great as everything else is about this product you HAVE to admit that the little plastic straws are it’s Achillles Heel, they way they snap and bend sometimes when you try to puncture the opening, or how they fall off and get lost in transit before they even get to you, leaving you stuck with no civilized way to open them
23 July 2026 15:06