The mythical Bonjus pyramid in 2026, which accompanies the story of the Lebanese. (Credit: Jad Abou Jaoudé/ L'Orient-Le Jour)
It’s a little cardboard pyramid, sold for just a few piastres for years, slipped into schoolbags, served at birthday parties, enjoyed with a man'oushe before school or during recess, as familiar to laborers as to the most well-off families. An object so ordinary you hardly even notice it anymore, even though it’s ingrained in Lebanon’s collective memory. Read more A as in Ashta, T as in Teta: The ABCs of Lebanese flavors according to chef Karim Haidar The story of Bonjus is certainly that of a fruit juice with a taste you could pick out from a thousand. But above all, it’s the story of a product that, for more than sixty years, has been a part of everyday life in Lebanon, to the point of becoming a true icon.A stroke of geniusWhen Joe Abou Halka embarked on the Bonjus adventure, he had no idea he was about to create a national...
It’s a little cardboard pyramid, sold for just a few piastres for years, slipped into schoolbags, served at birthday parties, enjoyed with a man'oushe before school or during recess, as familiar to laborers as to the most well-off families. An object so ordinary you hardly even notice it anymore, even though it’s ingrained in Lebanon’s collective memory. Read more A as in Ashta, T as in Teta: The ABCs of Lebanese flavors according to chef Karim Haidar The story of Bonjus is certainly that of a fruit juice with a taste you could pick out from a thousand. But above all, it’s the story of a product that, for more than sixty years, has been a part of everyday life in Lebanon, to the point of becoming a true icon.A stroke of geniusWhen Joe Abou Halka embarked on the Bonjus adventure, he had no idea he was about to create a...
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