From left to right: Jawdat Shweiki, Zeid Hijazi, and Edmond Imseeh. (Photo taken from their Instagram account/Collage by Nima Salha/L’Orient Today)
Right in the heart of Ramallah lies a fashion boutique with a sense of humour. As soon as you walk in, a warning sign sets the tone. Proud of his achievement, Jawdat Shweiki, a man in his early thirties who heads up the Palestinian brand Fovero, explains the inscription:“When you’re travelling around the occupied West Bank, you see loads of warnings like: ‘Warning: this is Palestinian territory. It is dangerous for Israelis to enter.’ So we decided to subvert these messages in a light-hearted way and wrote: ‘Warning: these items are produced in Palestine to high quality standards’.”Diverted messages in front of Jawdat Shweiki's shop in Ramallah. (Credit: Amira Souilem/ L'Orient Today) T-shirts, tote bags, perfumes.... Set against a backdrop of color, with carefully crafted lighting and Fairuz songs playing in the background,...
Right in the heart of Ramallah lies a fashion boutique with a sense of humour. As soon as you walk in, a warning sign sets the tone. Proud of his achievement, Jawdat Shweiki, a man in his early thirties who heads up the Palestinian brand Fovero, explains the inscription:“When you’re travelling around the occupied West Bank, you see loads of warnings like: ‘Warning: this is Palestinian territory. It is dangerous for Israelis to enter.’ So we decided to subvert these messages in a light-hearted way and wrote: ‘Warning: these items are produced in Palestine to high quality standards’.”Diverted messages in front of Jawdat Shweiki's shop in Ramallah. (Credit: Amira Souilem/ L'Orient Today) T-shirts, tote bags, perfumes.... Set against a backdrop of color, with carefully crafted lighting and Fairuz songs playing in the...
