The co-founders of Superpowders, Andy Kazandjian (left) and Youssef Taher (right).
Three and a half years ago, sitting in a Dubai apartment, two Lebanese friends discussed starting a business together.Youssef Taher, 29, an investment banker, and Andy Kazandjian, 27, chief growth officer at a cosmetics company, did not yet know what the product would be. But while most conversations in the startup ecosystem turned toward Artificial Intelligence (AI), the pair began looking at another fast-growing trend: health and wellness.Health-conscious themselves, they were already consuming wellness products from the U.S. and the UK, including powders made from various greens, but could not find an equivalent on the local market. That realization became their starting point. Read more Saudi export thaw could offer Lebanon a timely economic boost For about six months, they tested items, created samples and worked on blends...
Three and a half years ago, sitting in a Dubai apartment, two Lebanese friends discussed starting a business together.Youssef Taher, 29, an investment banker, and Andy Kazandjian, 27, chief growth officer at a cosmetics company, did not yet know what the product would be. But while most conversations in the startup ecosystem turned toward Artificial Intelligence (AI), the pair began looking at another fast-growing trend: health and wellness.Health-conscious themselves, they were already consuming wellness products from the U.S. and the UK, including powders made from various greens, but could not find an equivalent on the local market. That realization became their starting point. Read more Saudi export thaw could offer Lebanon a timely economic boost For about six months, they tested items, created samples and worked on blends...
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